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Stance Underwear

Project Overview
I have been asked to create a social media campaign that promotes a new line of underwear from Stance Underwear. They have asked for something fun and humorous. This was part of the New Now live brief competition.
My Contributions
I have created an intriguing and click baiting campaign. I focused on marketing the brands new product in an innovative way, that will grab viewers’ attention. As an add-on to the project, I created an app mock-up, that takes the marketing concept into the AR world. I have combined something historical with the brand-new designs and style of underwear from Stance.