Project Overview
I have been asked to create a campaign that focuses on empowerment of disabled people for the brand Durex as part of the D&AD New Blood Competition.
My Contributions
I have focused my outcome on promoting the powerful message with durex’s previous campaigns as a lot of them are very recognisable without the logo visible. A powerful message and a cheeky approach to market new limited-edition products. My primary colour for the project was purple as that is the international colour for disability.